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55%
Increase in new
patient volume
73%
Increase in call
86%
Increase in organic
website traffic
205%
Increase in Online
Appointment Bookings

Scope

Social Media Strategy and Content Creation for brand awareness

Brief

Apollo Hospital Muscat is a renowned healthcare brand in Oman. In January, 2018 we won the contract from Apollo Hospital Muscat to improve their social media presence using creative posters.

They wanted a social media strategy that can educate and engage people of Oman about health care issues.

They were active on social media channels, but lack of creative posters left them behind their competitors when they approached us.

We prompted them with sample creatives and interviewed the marketing and PR team to learn how they want their creatives to be.

We found that Apollo Hospital Muscat has the potential to influence their followers. Based on that we tailored the social media strategy which includes:

  • Keyword research
  • Hashtag trends
  • Editorial calendar
  • Content development and curation
  • Campaigns to share hospital staffs and patient stories
  • Monthly reporting and analysis

Results

Apollo Hospital Muscat is now enjoying a wonderful growth in social media presence through our creative social media campaign.