Apollo Hospital Muscat is a renowned healthcare brand in Oman. In January, 2018 we won the contract from Apollo Hospital Muscat to improve their social media presence using creative posters.
They wanted a social media strategy that can educate and engage people of Oman about health care issues.
They were active on social media channels, but lack of creative posters left them behind their competitors when they approached us.
We prompted them with sample creatives and interviewed the marketing and PR team to learn how they want their creatives to be.
We found that Apollo Hospital Muscat has the potential to influence their followers. Based on that we tailored the social media strategy which includes:
- Keyword research
- Hashtag trends
- Editorial calendar
- Content development and curation
- Campaigns to share hospital staffs and patient stories
- Monthly reporting and analysis